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Podcast: The Visionary Chronicles
Episode: Oakley's Soul Searching | How Oakley Lost its Brand Soul
Description: CHRONICLE 173
The Visionary Chronicles Podcast
October 24th, 2024
Oakley's Soul Searching | How Oakley Lost its Brand Soul
“The only way to predict the future is to create it.” – Jim Jannard
CHRONICLE INTRO |
How does an iconic brand like Oakley lose its Soul once its Visionary leaves? How does a brand stay on course once its driver has left the building?
When Jim Jannard, founder of Oakley, sold the company to Luxottica in 2007 for $2.1 billion, many argued that Oakley lost much of its brand value and "soul."
Dive into Oakley's...