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Podcast: Healthcare IT Today Interviews
Episode: Using a Marketing Approach to Improve Population Health
Description: Changing behaviors is hard. Everyone resists change, even when it’s in their best interest to do so. You don’t have to look farther than the difficulty healthcare leaders are having convincing people to stay at home to stop the spread of the COVID-19 virus or persuading patients to adopt healthier lifestyles to prevent the onset of disease complications. The team at Bridgecom applies technology, discipline and an approach that uses well-established marketing techniques to change patient behaviors.
In this interview with Dan Ablett, President at Bridgecom, we discuss the key elements in developing an effective patien...