Want to create an interactive transcript for this episode?
Podcast: Iron Culture presented by MASS
Episode: Supplement Companies (ft. Ben Esgro and Mike Matthews)
Description: From the 1900s when Eugen Sandow promoted "Plasmon" and his "Health and Strength Cocoa", the supplement industry has been rife with dubious claims. Since, like a game of limbo, the bar for quality, and scientific accuracy has only lowered. Rather than bending under the low bar, a few individuals vaulted right over by doing the unthinkable: starting companies that sell science-backed products, educate consumers, and use no-nonsense marketing. This week, Eric hosts a roundtable consisting of Ben Esgro, the biochemical-artist behind De Novo Nutrition, Mike Matthews of Legion Athletics, and our very own Omar Isuf, founder of Ouroboros. Learn...