Want to create an interactive transcript for this episode?
Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Integrating AI into enterprise marketing operations with Adam Brotman, Forum3
Description: AI itself isn’t a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways will start to see the tangible returns that leaders in the space are already realizing.Today we’re going to talk about the reality of AI adoption in the enterprise, and how marketers should be thinking about a workplace where humans and AI agents are working together.To help me discuss this topic, I’d like to welcome Adam Brotman, Co-Founder and Co-CEO, Forum3.Adam...