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Podcast: SaaS District
Episode: How To Stand Apart From your Competitors through Better Product Positioning and Messaging with Praval Singh | Podcast #15
Description: Praval is an expert at brand, product positioning & messaging, go-to-market strategy, demand generation, and content-led marketing initiatives. He is a serial entrepreneur and has co-founded several start-ups.He worked as a freelance content marketer for web publishers and blogs in Europe, South-east Asia, and India. Also, he was the Co-Founder of Dokito, an in-house social media analytics tool at Media Redefined; a digital media agency in New Delhi he also Co-Founded.He worked as a Senior Product Marketing Manager and Marketing Head at Zoho Corporation, where he is now Vice President of Marketing and Customer...