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Podcast: New Books in Education
Episode: Michael B. Horn, "Choosing College: How to Make Better Learning Decisions Throughout Your Life" (Jossey-Bass, 2019)
Description: What if everything we tell each other – and ourselves – about why we choose college isn’t true? Is higher education an ideal, a personal goal, or might it be a “job-to-be-done?”In Choosing College: How to Make Better Learning Decisions Throughout Your Life (Jossey-Bass, 2019), author Michael Horn and his co-author Bob Moesta look at how people make decisions regarding higher education through “Jobs-to-be-Done” theory which interrogates and exposes the real reasons people make personal choices, from buying a milk shake to make life-changing decisions.Based on this theory, students are not applying to colleges, being selected by them...