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Podcast: The Glossy Podcast
Episode: Kelly Cook of David's Bridal: The pandemic 'threw a hand grenade' into the wedding planning process
Description: The bridal industry, one of the many markets that rely on in-person customer experiences, was not spared by Covid-19.However, “snowmageddons, hurricanes, Covid, murder hornets -- nothing can cancel love,” said Kelly Cook, chief marketing and IT officer at David’s Bridal, on the latest episode of the Glossy Podcast.“It’s a fun time to be in our business,” said Cook, who spent a year facilitating virtual wedding gown and bridal face mask shopping. She expects a 25-40% increase in weddings in 2021, “now that vaccines are out and the country’s opening up.”The height of th...