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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: What Does a CRM System Do?
Description: How most sales and marketing teams think about CRMs is wrong.
Most people think a CRM (Customer Relationship Management) system helps manage customer data.
OK. The definition isn't wrong, but it isn't complete either.
Ultimately your CRM helps you generate more revenue. If your tool doesn't allow you to make more money, it's not a worthy investment.
Your CRM should help:
your salespeople close more deals by getting them to follow an optimized sales process
your sales leaders coach their sales reps on specific weaknesses they have based on what...