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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: Finding Your Buyers Motivation
Description: You know this. Right?
People buy with their emotions.
Even those B2B buyers you're selling to right now.
Emotions come from something you genuinely care about. Your core motivations like:
Getting promoted
Being the best
Doing meaningful work
Buying a house
Going on vacation...
The list goes on.
The thing is, it's not always clear what their driving motivation is.
Your job as a salesperson and marketer is to get to that core motivation - the one that drives emotion.
It's OK to figure...