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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: How to Do Small Business Marketing w/ Lindsay Riddell
Description: In today's episode, we continue our conversation with Lindsay Riddell. When you're a small business, marketing is a contradiction. On the one hand, budgets are limited, so there's constant pressure to use every cent wisely. On the other, ROI is difficult. You'll never be able to outspend the more prominent players in the space.
Today we talk about:
The changing marketing landscape
The ROI of marketing vs. branding
Why SMBs need to focus on branding
Why patience matters in marketing
How to use client events to generate content
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