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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: Why You Need Patience in Marketing
Description: Patience is a critical success factor in sales and marketing. A lot of small and medium-sized businesses put themselves in a situation where there back is against the wall, and they need results fast. Unfortunately, that often leads to bad sales and marketing behaviour.
In today's episode, we talk about:
Why it's OK to start your sales process over
Why the marketing around marketing tech is misleading
How businesses start doing bad marketing
Why marketing automation is dangerous
Why marketing tools don't help
What to do if you need to get new revenue quickly
Are...