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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: How SMBs Should Create Content
Description: Good marketing takes time. There are some quick wins, but overall, you need to be patient. That means you have to start today.Â
When you're small, you're never going to compete against the big players with the big budgets, so forget about generating leads. Focus on building your brand instead (which, in turn, will help generate leads).
And to build a brand, you need to create content.
In this episode, we:
Set expectations about the role of marketing
Outline the three important elements to consider when creating content
Share some tips on how to create content and set time aside i...