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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: Redefining the Sales and Marketing Funnel
Description: The words we use to describe the people sales and marketing speak and engage with everyday dehumanize those we seek out. Not all software is flexible enough to accommodate a change in vocabulary. Still, it's time for you to scratch words like Suspect, Prospect, Lead, MQL and Opportunity from your sales and marketing vocabulary.
In this short episode, we talk about:
What you need to understand about all your leads, prospects and hot prospects
The beauty of social media + sales
Why change the way you refer to leads and prospects
How simple words...