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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: What is Empathy in Marketing & Sales?
Description: In this episode, Paul and Fab talk about empathy and how it affects the relationship with leads and clients, both on the sales and the marketing side.
Specifically:
Why most reps don't take the time to listen (1:00)
Why features and benefits aren't the endpoints (3:31)
What is empathy in sales and marketing (6:18)
Why marketers have a hard time using empathy (7:33)
One way to develop empathy in marketers (8:46)
How to develop empathy in salespeople (11:56)
How marketers should reframe their interactions with leads (13:06)
Why salespeople and marketers are so afraid to disqualify bad leads (15:51)
Enjoy and thanks for...