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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: How CRMs help in sales
Description: CRMs! Wrong or incomplete data in the CRM impacts every facet of the business. It affects your ability to reach out to leads, nurture them, target them with ads. It also influences revenue prediction and pipeline analysis. Above all, CRM is a tool to help your salespeople. If salespeople aren't using the CRM, it's usually a sign that something else is wrong.
In this episode we cover:
How a marketing department should use the CRM (0:37)Â
Why CRMs aren't always good for salespeople (1:44)
How can CRMs help salespeople (3:29)
How to switch CRMs (5:41)
What's the primary job of a...