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Podcast: businessline's State of the Economy Podcast
Episode: Is consumption of India’s middle class shrinking?
Description: In the latest episode of the State of Economy podcast. Chitra Narayanan speaks to Shiv Shivakumar, Chief Operating Partner at Advent International, and Rajesh Shukla, Co-founder of PRICE on the changing dynamics of consumption among India’s middle class, particularly considering recent comments from Nestlé India’s Suresh Narayanan.  Middle class dynamics Shukla argues that the narrative suggesting a contraction in the middle class due to soft demand for fast-moving consumer goods (FMCG) is misleading. “The narrative that India’s middle class is shrinking due to soft FMCG demand is completely misleading. In reality, the middle class...