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Podcast: Leadership, Brand Strategy & Transformation - Minter Dialogue
Episode: Let's Scramble! A Business Thriller to Learn How to Create an Agile Strategy with Marty Neumeier
Description: Minter Dialogue Episode #302Marty Neumeier is a best-selling author, having published such venerable books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is Scramble, How agile strategy can build epic brands in record time. In this conversation with Marty, we talk about the creative process of converting a business book into a business thriller and the process of self-publishing. On the business side, we look at what are the keys to making an agile strategy work, the importance of design and new leadership skills, and how important the role of...