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Podcast: Leadership, Brand Strategy & Transformation - Minter Dialogue
Episode: The Path To Creating A Vibrant Community, with Melanie Notkin, SavvyAuntie and the PANKs
Description: Minter Dialogue Episode #297Melanie Notkin founded a robust and thriving community, called SavvyAuntie. As such, Melanie is a leading voice of a group of women that has $61B in buying power. She's a national best-selling author having penned SavvyAuntie (2011) and Otherhood, Modern Women Finding a New Kind of Happiness (2014). She's also a speaker and marketing expert. In this conversation, we discuss how Melanie founded and built up the community, her insights and innovations, tips for marketers wanting to build or approach a community, plus she's provided us with a scoop.