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Podcast: Leadership, Brand Strategy & Transformation - Minter Dialogue
Episode: Creating ridiculously good content with MarketingProf's Chief Content Officer, Ann Handley
Description: Minter Dialogue Episode #292 Ann Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee metaphors and images throughout, talking about how brands should go about making ridiculously good content, the importance of developing pathological empathy, and how to navigate great digital marketing in today's crowded marketplace. Ann provides a ton of tips and tricks to generate and distribute great content. So, if you want content delivered with a brilliant spin, give this interview...