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Podcast: Leadership, Brand Strategy & Transformation - Minter Dialogue
Episode: David Meerman Scott - on Marketing the Moon and the new rules of sales and service
Description: Minter Dialogue Episode #129 — This interview is David Meerman Scott. David is a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include The New Rules of Marketing & PR, now in its 4th edition, Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and my favorite: Marketing Lessons from The Grateful Dead. David is a must follow guy, if you don’t alre...