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Podcast: Leadership, Brand Strategy & Transformation - Minter Dialogue
Episode: Olivier Gimpel, CMO of 3Suisses - A live business model transformation
Description: Minter Dialogue Episode #121 — This interview is with Olivier Gimpel, CMO of 3Suisses, which is owned by the Otto Group. Over the last year, 3Suisses, one of the leading catalogue companies in France, has undergone a total transformation, abandoning its paper catalogue to go 100% digital, as of this past September. It is a bold move, including a revisiting of its positioning, logo and team. In this podcast, Olivier goes over the key elements of this transformation and some of the lessons learned so far. 3Suisses journey will be well worth following. Meanwhile, you can comment and find the show notes on...