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Podcast: Leadership, Brand Strategy & Transformation - Minter Dialogue
Episode: Eyeka CEO François Pétavy
Description: Eyeka is a platform for an international community of 140,000 creative consumers who participate via crowd-sourcing in the co-creation with brands, to help in innovation and consumer insights. Francois Petavy, CEO, describes the service, its benefits and what pitfalls to avoid if you want to use the service successfully.Support the show (https://www.patreon.com/minterdial)