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Podcast: PRODUCTEA with Leah, Growth & Senior Leadership
Episode: 81: Kyle Poyar - Rethinking pipeline responsibility and MQLs
Description: What is driving a company's value in 2024? How do we identify and copy trends that work until they don’t anymore? Why is product-led growth no longer a differentiator but becoming a table stake fast?Why is everyone suddenly providing a pipeline from product, marketing, sales, and customer success while the only way that most companies measure pipeline is through Marketing and their MQLs (Marketing Qualified Leads)? Why does this old model not work anymore?takeawaysDemand comes from various sources, but visibility is lacking.MQLs are often an arbitrary measure of le...