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Episode: Seth Godin (REPLAY): When Reassurance Doesn't Work
Description: Hello and welcome back. I'm replaying some old favourite episodes this week while I am on holiday. This episode was recorded in April 2017 (three years ago, WHAT). Seth Godin is a legend. The author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He is something spreads ideas and writes about marketing, leadership and change. Some of his most well-known books are Linchpin, Tribes, and Purple Cow which I mention on this podcast in conversation. It's a book that has really inspired me - it's all about how to be remarkable and st...