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Podcast: Sweathead, A Strategy Podcast
Episode: Marketers Are The Frontline Of Creativity In Business - Josh Dean, CMO
Description: This might surprise some of you but there are experienced marketers out there who really love creativity. Josh Dean is one of them.Â
He's been the CMO at S'well (post-plastic bottles and containers), he's CMO'd Tommy John, he had a ten-year stint at Unilever, and he was VP of Brand Communications at Chobani. Â
I've sat in meeting rooms with him wondering, "What's he doing here?" I've wondered that because the wrestle with Josh is usually over ideas - to get to better ideas, instead of wrestling a marketer into believing in ideas. And this is what we discuss.Â
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