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Podcast: Sweathead, A Strategy Podcast
Episode: How Money Works In Agencies - Darren Woolley, Trinity P3
Description: Darren Woolley is Co-founder and CEO of Trinity P3. He spent 15 years as a copywriter including working as a Creative Director at JWT. Then he decided to help marketers make smarter decisions with their marketing. A big part of his work focuses on helping marketers hire agencies and fix relationships with their existing agencies. In this chat, we ask whether procurement or pitch consultants have hurt the industry the most, how agencies make money from employee salaries, as well as different ways agencies can charge for their work.
You can find Darren's company and articles here: https://www.trinityp3.com/
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