Want to create an interactive transcript for this episode?
Podcast: Sweathead, A Strategy Podcast
Episode: Communications Planning Basics - Julian Cole, Strategy Consultant
Description: Julian and I have just launched Season 2 of The Strategy Megaclass. It's called F**k Yeah Rainbow Cannons. And it's coming to NYC, Chicago, San Francisco, and Seattle in March and April. It's a full day of strategy training covering words, briefs, ideas, and strategy frameworks.
Details and tickets are here http://www.strategymegaclass.com
We thought we'd use the occasion to talk through some work by S'well, Burger King and ClassPass, as well as discuss strategy practice work that Harriet (@minimalstrat), Bram Draaijer (@DraaijerB), and Sanika Tilway (@tillwaytweets) have posted on Twitter to #ShowYourStrategy.
Hannah Molly Baker's ClassPass case...