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Podcast: Sweathead, A Strategy Podcast
Episode: Why Marketing Needs Comedy - Justin Lines, Marketer
Description: Justin Lines is a marketer who recently completed a year at the University of Edinburgh. He's on a mission to investigate the connection between comedy and marketing. His paper "How do comedians reveal the funny?" discusses insights and, especially, how comedians deploy benign violations - thoughts that offend yet seem true - to stir their audiences.Â
You can read Justin's research here https://justinlines.com and you can find him on Twitter here https://twitter.com/JustinLines1
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