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Podcast: Sweathead, A Strategy Podcast
Episode: Please, Can We Do Advertising Together? - Trine Keller-Andreason, Strategist
Description: Trine Keller-Andreason is a planner at Forsman & Bodenfors. She's worked in Denmark and New York, but now lives in Sweden. Just over a week ago, her team won the inaugural Creative Strategy Grand Prix at The Cannes International Festival of Creativity. The project took Volvo's history and focus on safety somewhere it hadn't been before. This will come as no surprise because Forsman & Bodenfors is an agency many haven't seen before. They espouse a certain humanity and equality in how they work with each other - there isn't much formal hierarchy, there aren't many big titles, and people have to...