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Podcast: Sweathead, A Strategy Podcast
Episode: A Young Lion In Cannes - Max Slonim, Strategist
Description: Max Slonim is a senior strategist at Initiative in New York. He's attended the Cannes Lions International Festival of Creativity twice. The first time he attended was to compete as a Young Lion. He and his partner had 24 hours to come up with a campaign. This year, he attended the academy.Â
You can think what you want of the festival - good or bad. That's because you're an independent thinker. I have no vested interest in seeing the event in any particular way. Truth is, it's a private, profit-focused enterprise. It's not some universally ordained governing body or representation of w...