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Podcast: Sweathead, A Strategy Podcast
Episode: How BBDO Does Business Development - Nicole Landesman
Description: Nicole Landesman is Head of Business Development at BBDO in New York, where she helps potential clients navigate everything BBDO has to offer. And she was once a planner.
We discuss:
- The BBDO new business process
- What’s going on inside a marketer’s mind during a pitch
- What makes a useful pitch brief
- Moving form planning to business development
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