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Podcast: Sweathead, A Strategy Podcast
Episode: What Holds Us Back From Better Creative Work - Gillian Rightford, MD
Description: Gillian Rightford grew up in the vibrant South African advertising industry. Now, Gillian lectures at the University of Cape Town and, in her company Ad Therapy, she consults with marketers and agencies about how to do better creative work and how to have better relationships to get to better creative work. Â
We discuss:
- Why marketing suffers a credibility issue
- The advertising industry in South Africa
- Global brands and missteps in going local
- The broader societal need for creativity
You can find Gillian here https://twitter.com/grightford and here http://www.adtherapy.co.za/
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