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Podcast: Sweathead, A Strategy Podcast
Episode: How To Make A Global Brand Feel Local - Govind Pandey, CEO
Description: Govind Pandey is CEO of TBWA\India, a global advertising agency he sees as a startup. This idea is an easy one to say but Govind can speak to what this actually means as part of his philosophy of running the company (Is the agency solving interesting problems well? Is the agency applying what they learn back to their projects? Are they building new revenue streams and pricing models because of this?). We discuss these ideas and we get into the challenges of taking global brands to India, a country with states bigger than many countries. And we chat planning...