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Podcast: Sweathead, A Strategy Podcast
Episode: Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Description: Tom is 20+ years into strategy work and now runs brand strategy at Re in Sydney, Australia. He's worked in the UK, NYC, and Sydney.Â
We discuss:
- The blindspots of different types of agencies doing brand strategy
- How complexity has earned many companies money
- The return to simplicity in strategy
You can find Tom here: https://twitter.com/thepunkrockshop
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For more strategy talk:
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4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.