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Podcast: Sweathead, A Strategy Podcast
Episode: Five Critical Marketing Facts - Wiemer Snijders, Consultant
Description: Marketing consultant Wiemer Snijders recently gathered some of his favorite brains into a book. The book is a call to marketers and strategists of all kinds to deploy more evidence and more facts in their work. The book's name is "Eat Your Greens". It is available through Troubador.
We discuss:
1. The 5 most useful fact-based ideas to marketers right now
2. The allure of consulting models and diagrams
3. Marketing's credibility issue
You can find Wiemer here: https://twitter.com/wiemersnijders
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