Want to create an interactive transcript for this episode?
Podcast: Sweathead, A Strategy Podcast
Episode: Marketers Fight For Ideas - Fernando Machado, Global CMO Burger King
Description: Fernando Machado is the Global CMO of Burger King. His marketing team is one of the most creatively awarded teams in recent years. And that's all you need to know. I recorded this interview with a brand new microphone but I didn't edit it much. I want you to hear a chat between someone at the peak of his game and a beginner. Yes, the beginner is me. Although, the way Fernando talks, he seems to have a wonderful beginner's mind.Â
We discuss:
- Making the Super Bowl decision
- What January for a CMO feels like
- How marketing w...