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Podcast: Sweathead, A Strategy Podcast
Episode: 21 Challenges Facing Strategists Right Now - Lucy Cochran, Strategy Head
Description: Lucy Cochran has just arrived in New York. She's run strategy teams in Australia and Amsterdam. She's won a bunch of awards. She ran the Melbourne arm of the Account Planning Group. And we decided to give ourselves the challenge of discussing and answering 20 of the main questions facing strategists right now.
They include:
1. Why don't clients want to pay for it?
2. Why don't some agencies support their own strategists?
3. How do you deal with a jargon-heavy culture?
4. How do you build relationships with creatives?
5. How can someone get good at insights?
6. How an a planner have a good career?
7...