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Podcast: Sweathead, A Strategy Podcast
Episode: Do Your Ads Even Work, Bro? - Tom Roach, Data Boss
Description: Yeah! Tom!
Tom is the Head of Effectiveness at BBH London. He shares such good things on the Internet, things that will help you do more effective work for your clients. And guess what? We discuss this.
We also discuss:
- "All data is wrong but some is useful"
- What makes advertising effective
- Objectivity, confidence, and pride
- How to shepherd good ideas
- How to approach writing an effectiveness paper
We had a couple of WiFi glitches (sorry - I'll get more pro!) but it was a fun chat.
MOST MARKETING IS BAD BECAUSE IT IGNORES THE...