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Podcast: Sweathead, A Strategy Podcast
Episode: Where Did The Advertising Industry Go Wrong? - Eaon Pritchard, CSO
Description: Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising".
Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia.
We discuss these things:
- WTF is data anyway?
- The Dunning-Kruger effect (where the incompetent think they're good and the competent do not)
- Sturgeon's Law (output connecting to the quality of output)
- The importance of being confident in your own self-doubt
You can find Eaon on Twitter here: http://www.twitter.com/eaonp
And you can pick up his book here: https://www.amazon.com/Where-Did-All-Wrong-Advertising/dp/1544901054
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