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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co

Episode: IAM2268 - Essential Insights for Entrepreneurs when Building a Media Empire

Description: Gresh discusses how media can influence recruitment and public perception, especially in regulated industries like finance. Gresham explains the need for everyone in the organization to align with the overall media strategy. He emphasizes creating a marketing strategy by answering three essential questions: Who is your target audience? What resources do you have? What are your goals? Gresham highlights the need to choose the right platforms based on where the target audience spends their time (e.g., LinkedIn, YouTube). Moreover, he emphasizes a high-touch approach to client relationships, ensuring effective communication and trust-building. Episode Link: https://friedmansocialmedia.com/your-business-is-a-media-company-leverage-it/ Check...

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