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Podcast: The Winning Momentum Podcast with Scott Sinclair
Episode: Quick Shot - Three Good Reasons to Attend Conferences and Trade Shows
Description: Going to trade shows or conferences to meet random prospects to pitch products or services is a terrible waste of time and money. Better to spend a little money on targeted digital marketing of content that accomplishes the same thing. Digital marketing is better targeted, much cheaper and much more scalable.Here are three good reasons to attend a trade show or conference:1. To learn more about an industry and the people in it.2. To deliver a specific message to existing contacts; a message that is better delivered one on one.