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Podcast: Foodpreneur with Chelsea Ford
Episode: #122 From Family Recipe to Beloved Brand: The Story of Springhill Farm
Description: Send us Fan MailWhat began as her mum’s cherished muesli slice recipe, evolved into Springhill Farm, a brand house helmed by Fiona Whatley, bringing better-for-you, but equally delicious treats like Slice and Boodles to shelves across Australia. Together with her husband, James, Fiona has transformed a family recipe into a business that thrives on bold choices, from securing Woolworths’ support before products were even made, to shifting focus from product to powerful brand storytelling.In Episode 122, Fiona shares her journey on:🍫 Gaining early buy-in from retailers through pre-selling strategies (you’ve got to he...