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Podcast: That's What I Call Marketing
Episode: S3 Ep42: Making Sponsorships Bloom
Description: In this episode, we unravel the complexities of sponsorship valuation and strategic marketing, offering valuable insights for brands and rights holders. Learn the foundational steps for evaluating sponsorship opportunities, focusing on brand awareness, affinity, and consideration. We introduce a three-lens approach to valuation, emphasising actual impact and outcomes. Explore expert strategies for integrating sponsorships into campaigns, driving lead generation, and optimising brand activation, particularly through events like 'Bord Bia Bloom'. Discover how niche sports sponsorships, such as women’s cricket, can offer substantial returns on budget-friendly investments. Understand the shift from national to localised marketing tactics, driven by digital tr...