Want to create an interactive transcript for this episode?
Podcast: Sports Media with Richard Deitsch
Episode: What’s it Like Starting A Sports Culture Brand in 2024?
Description: Episode 444 of the Sports Media Podcast with Richard Deitsch features Michaela Hammond and Chris Stone, two of the founders of OffBall, a new sports culture brand featuring a website, newsletter, and social feed. You can find them at offball.news. In this podcast, Hammond and Stone discuss what Off Ball is and its attempt to provide a curated hub for the nexus of sports and culture; why they believe they have a unique product in the content space; using human curation for a sports content play; the challenge of getting publicity for a new entity in sports media; where th...