Want to create an interactive transcript for this episode?
Podcast: Uncensored CMO
Episode: Swipe right - how Tinder are shifting from short term hook up to long term love - Melissa Hobley
Description: Melissa Hobley is the Global CMO at Tinder, where she’s responsible for global brand advertising, marketing, social media, and partnerships. She most recently served as CMO for OkCupid, which became known for its message of inclusion and affirmation, winning numerous awards for its breakthrough social campaign under her direction.Prior to joining OkCupid, Melissa was the VP Marketing for Walgreens, and CMO of Buyology, which married the latest discoveries in behavioural economics with product innovation and marketing, with clients ranging from Visa to Nintendo. She started her career as a publicist, working for some of the bi...