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Podcast: The 30 Percent Podcast
Episode: Episode 101 | Lifecycle of a Kenyan Artist
Description: This week kicks off with a recap of Collo's recent listening party (8:54). We then dive into UMG East Africa's signing of Producer Vic West and consider its impact on Black Market Records (17:55). Next up, we discuss Sol Fest’s earnings and their choice to spotlight Kenyan artists over international acts (28:30).
CMB Prezzo's shift to gospel with a debut at Rev. Natasha's Church is up for debate as we explore why artists often make this transition (33:47). Finally, we unpack the latest CMO drama with KAMP accusing KECOBO of ignoring court orders (42:07).
We also review new music th...