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Podcast: The Glossy Podcast
Episode: MeUndies CRO Ariel Stoddard on retaining ‘extremely high LTV’ customers while evolving the brand
Description: In February, Ariel Stoddard joined 13-year-old MeUndies as its chief revenue officer, transitioning from Fabletics where she spearheaded the launch of its menswear and scrubs categories. Now, she has grand growth plans for MeUndies, which has for years experienced double-digit growth and profitability. Earlier this month, Stoddard drove the launch of a new brand direction with a campaign dubbed “Welcome to the Underworld.” But, in evolving MeUndies, she and her team are ensuring its valuable existing customers are along for the ride.“They have extremely high LTVs, and they are very loyal. Many of them have be...