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Podcast: Building Better CMOs and Marketing Leaders
Episode: Ariel Kelman, CMO of Salesforce: AI Agents in Action
Description: Full transcriptIt's easy to say you want your decisions to be data-driven. But as Salesforce CMO Ariel Kelman has learned, hard data doesn't tell the full story. Often, you also need to consider the qualitative."Let's say you go and do some executive event series, where you have 30 people come to each event," he says. "It's not like if we want to go draw conclusions from, let's say, Dreamforce, we had 45,000 people. You've got a lot of data to work with there."Ariel previously led worldwide marketing for Amazon's cloud services business...