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Podcast: My Company Story
Episode: Mike White, CEO of Lively Worldwide
Description:
In this episode, Don interviews Mike White! Mike is the CEO of Lively Worldwide. Lively is a creative agency specializing in live marketing; integrating content, digital, and event production. Mike has built a future-focused agency that connects brands with their clients through live experiences.
Mike wants brands to realize that the world is changing and physical/digital experiences are what’s important to consumers. His agency builds live experiences based on three key factors: how their audience consumes media, their brand story, and their business product. Mike says that being creative and leveraging entrepreneurial skills are the be...