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Podcast: The CMO Podcast
Episode: Claudine Cheever (Amazon) | Learn to Be a Leader of Leaders
Description: With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year’s holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon’s revenue is nearly $600 billion, with a market cap of about $2 trillion. It's among the few brands that people just cannot imagine living without. Claudine forged an unlikely path to becoming the Head of Global Brand and Marketing at Ama...